According to an August 2021 survey among viewers in the United States, 43 percent of respondents said they tuned in to the Super Bowl to watch the commercials. When it came to women, this figure rose to 60 percent, while 24 percent of men said they tuned in to the big game in order to watch ads.
Share of viewers who watched the Super Bowl for commercials in the United States as of August 2021, by gender
The source states that the survey was carried out among a "representative sample of 1,000 respondents across geographies, ages, genders, ethnicities, and generations (e.g., Gen Z, Millennials, Gen X)."
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The Marketing Arm. (October 25, 2021). Share of viewers who watched the Super Bowl for commercials in the United States as of August 2021, by gender [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1290552/people-watching-super-bowl-for-ads/
The Marketing Arm. "Share of viewers who watched the Super Bowl for commercials in the United States as of August 2021, by gender ." Chart. October 25, 2021. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1290552/people-watching-super-bowl-for-ads/
The Marketing Arm. (2021). Share of viewers who watched the Super Bowl for commercials in the United States as of August 2021, by gender . Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1290552/people-watching-super-bowl-for-ads/
The Marketing Arm. "Share of Viewers Who Watched The Super Bowl for Commercials in The United States as of August 2021, by Gender ." Statista, Statista Inc., 25 Oct 2021, https://www.statista.com/statistics/1290552/people-watching-super-bowl-for-ads/
The Marketing Arm, Share of viewers who watched the Super Bowl for commercials in the United States as of August 2021, by gender Statista, https://www.statista.com/statistics/1290552/people-watching-super-bowl-for-ads/ (last visited December 31, 2024)
Share of viewers who watched the Super Bowl for commercials in the United States as of August 2021, by gender [Graph], The Marketing Arm, October 25, 2021. [Online]. Available: https://www.statista.com/statistics/1290552/people-watching-super-bowl-for-ads/
