During a December 2020 survey carried out among consumers from six European countries, 75 percent of respondents stated they (always, often, or sometimes) found advertising useful in finding new products, researching a purchase, or assisting with the shopping process. Only seven percent said that they never found ads useful.
Perceived usefulness of advertising according to consumers in Europe as of December 2020
Original question: "How often do you find advertising useful in finding new products, researching a purchase or assisting with the shopping process?"
The survey was conducted in the following six European countries:
France: n=410,
Germany: n=410,
Poland: n=407,
Spain: n=403,
Sweden: n=410,
United Kingdom: n=402.
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IAB Europe. (April 22, 2021). Perceived usefulness of advertising according to consumers in Europe as of December 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1290540/usefulness-advertising-europe/
IAB Europe. "Perceived usefulness of advertising according to consumers in Europe as of December 2020." Chart. April 22, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1290540/usefulness-advertising-europe/
IAB Europe. (2021). Perceived usefulness of advertising according to consumers in Europe as of December 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1290540/usefulness-advertising-europe/
IAB Europe. "Perceived Usefulness of Advertising According to Consumers in Europe as of December 2020." Statista, Statista Inc., 22 Apr 2021, https://www.statista.com/statistics/1290540/usefulness-advertising-europe/
IAB Europe, Perceived usefulness of advertising according to consumers in Europe as of December 2020 Statista, https://www.statista.com/statistics/1290540/usefulness-advertising-europe/ (last visited December 22, 2024)
Perceived usefulness of advertising according to consumers in Europe as of December 2020 [Graph], IAB Europe, April 22, 2021. [Online]. Available: https://www.statista.com/statistics/1290540/usefulness-advertising-europe/
