In 2022, almost seven of ten visits to multi-category sites for Black Friday in Brazil took place on the actual day of the event. The remaining visits occurred before the big day. Additionally, more than half (54 percent) of visits to home and construction sites were made during Black Friday, while the other 46 percent occurred prior to the event.
Distribution of site visits before and during Black Friday in Brazil in 2022, by category
October 31 to November 12 and November 14 to 27, 2022
Supplementary notes
The study was conducted by Social Miner, with the participation of All in, Americanas advertising, Melhor Envio, Neotrust, Octadesk, Vindi, Opinion Box and Tray Corp.
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Olist. (December 12, 2022). Distribution of site visits before and during Black Friday in Brazil in 2022, by category [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1290517/most-visited-product-categories-black-friday-brazil/
Olist. "Distribution of site visits before and during Black Friday in Brazil in 2022, by category." Chart. December 12, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1290517/most-visited-product-categories-black-friday-brazil/
Olist. (2022). Distribution of site visits before and during Black Friday in Brazil in 2022, by category. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1290517/most-visited-product-categories-black-friday-brazil/
Olist. "Distribution of Site Visits before and during Black Friday in Brazil in 2022, by Category." Statista, Statista Inc., 12 Dec 2022, https://www.statista.com/statistics/1290517/most-visited-product-categories-black-friday-brazil/
Olist, Distribution of site visits before and during Black Friday in Brazil in 2022, by category Statista, https://www.statista.com/statistics/1290517/most-visited-product-categories-black-friday-brazil/ (last visited December 22, 2024)
Distribution of site visits before and during Black Friday in Brazil in 2022, by category [Graph], Olist, December 12, 2022. [Online]. Available: https://www.statista.com/statistics/1290517/most-visited-product-categories-black-friday-brazil/
