Cooking aid products penetration rate Vietnam 2021, by degree of urbanization
As of August 2021, cooking oil had a penetration rate of nearly 100 percent in both urban and rural areas of Vietnam, followed by sugar and fish sauce. Comparatively, MSG penetration was higher in rural areas with 95 percent than in urban areas with 85 percent. As a result of the Covid-19 pandemic, consumers have become more interested in cooking and eating at home.