As of February 2022, mobile apps of magazines had the largest number of trackers among the examined app categories, with two first-party trackers, and 26 third-party trackers. First-party data trackers can follow user activity and store information on the visited app, while third-party trackers send information to companies and external parties to provide targeted advertising. On average, the examined mobile apps had the possibility to use 12 third-party trackers, while this number decreased in the case of social media apps, with only four third-party trackers on average.
Number of potential trackers on mobile apps as of February 2022, by category
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DIW. (February 5, 2022). Number of potential trackers on mobile apps as of February 2022, by category [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1290334/trackers-mobile-apps-by-category/
DIW. "Number of potential trackers on mobile apps as of February 2022, by category." Chart. February 5, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1290334/trackers-mobile-apps-by-category/
DIW. (2022). Number of potential trackers on mobile apps as of February 2022, by category. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1290334/trackers-mobile-apps-by-category/
DIW. "Number of Potential Trackers on Mobile Apps as of February 2022, by Category." Statista, Statista Inc., 5 Feb 2022, https://www.statista.com/statistics/1290334/trackers-mobile-apps-by-category/
DIW, Number of potential trackers on mobile apps as of February 2022, by category Statista, https://www.statista.com/statistics/1290334/trackers-mobile-apps-by-category/ (last visited December 22, 2024)
Number of potential trackers on mobile apps as of February 2022, by category [Graph], DIW, February 5, 2022. [Online]. Available: https://www.statista.com/statistics/1290334/trackers-mobile-apps-by-category/
