As of February 2022, mobile video apps YouTube and TikTok had the largest number of trackers among the examined social media apps. However, while YouTube was reported to be able to use 10 first-party trackers and four third-party trackers, TikTok was reported to have the ability to use 13 different third-party app trackers. First-party data trackers can follow user activity and store information on the visited app, while third-party trackers send information to companies and external parties. Third-party trackers are usually used to collect information on users in order to offer relevant advertising.
Number of potential trackers on leading social media apps as of February 2022, by type
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Atlas VPN. (February 2, 2022). Number of potential trackers on leading social media apps as of February 2022, by type [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1290314/trackers-social-media-apps-by-type/
Atlas VPN. "Number of potential trackers on leading social media apps as of February 2022, by type." Chart. February 2, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1290314/trackers-social-media-apps-by-type/
Atlas VPN. (2022). Number of potential trackers on leading social media apps as of February 2022, by type. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1290314/trackers-social-media-apps-by-type/
Atlas VPN. "Number of Potential Trackers on Leading Social Media Apps as of February 2022, by Type." Statista, Statista Inc., 2 Feb 2022, https://www.statista.com/statistics/1290314/trackers-social-media-apps-by-type/
Atlas VPN, Number of potential trackers on leading social media apps as of February 2022, by type Statista, https://www.statista.com/statistics/1290314/trackers-social-media-apps-by-type/ (last visited November 21, 2024)
Number of potential trackers on leading social media apps as of February 2022, by type [Graph], Atlas VPN, February 2, 2022. [Online]. Available: https://www.statista.com/statistics/1290314/trackers-social-media-apps-by-type/
