Share of long run potential CaaS clients in Bahrain 2019

Published by Salma Saleh, Dec 4, 2023
According to a survey conducted in July 2019 in Bahrain, about 55 percent of the respondents stated that they would consider car-as-a-service next time they are in the market for a new vehicle. On the contrary, 17 percent of the respondents stated that they didn't understand what car-as-a-service was.

Share of potential clients of car-as-a-service (CaaS) models in the long run in Bahrain as of July 2019

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Release date

January 2022

Region

Bahrain

Survey time period

July 2019

Number of respondents

103 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: 'Next time you are in the market for a new vehicle, would you consider a car-as-a-service (CaaS) model if available?'

The term Caas was defined in the survey as a flexible model where customers 'subscribe' to a car using a monthly fee instead of owning it, usually for a period of 24-36 months. The service is all-inclusive - customers do not have to pay for or manage insurance, maintenance and other services, sometimes even fuel.

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