In Italy, the sales value of mouthwashes and toothpastes by distribution channel experienced a few changes in 2021 compared to the previous year.
The figure shows that, in 2021, sales of these oral care products registered the highest value in supermarkets and drugstores, amounting to around 155 million euros and 150 million euros, respectively.
The third most profitable distribution channel was the hypermarket, followed by discounters.
Sales value of mouthwash and toothpaste in Italy in 2020 and 2021, by distribution channel
(in euros)
Characteristic
2020
2021
Supermarkets
157,852,745
154,741,126
Drugstores
142,051,965
150,115,742
Hypermarkets
143,586,983
137,458,850
Discounters
30,379,862
34,081,822
Small retailers
36,375,323
33,512,797
Created with Highcharts 7.2.2Sales value in euros20202021SupermarketsDrugstoresHypermarketsDiscountersSmall retailers
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issuu , & Igiene & Bellezza. (November 28, 2021). Sales value of mouthwash and toothpaste in Italy in 2020 and 2021, by distribution channel (in euros) [Graph]. In Statista. Retrieved February 20, 2025, from https://www.statista.com/statistics/1290282/sales-value-of-mouthwash-and-toothpaste-in-italy/
issuu , und Igiene & Bellezza. "Sales value of mouthwash and toothpaste in Italy in 2020 and 2021, by distribution channel (in euros)." Chart. November 28, 2021. Statista. Accessed February 20, 2025. https://www.statista.com/statistics/1290282/sales-value-of-mouthwash-and-toothpaste-in-italy/
issuu , Igiene & Bellezza. (2021). Sales value of mouthwash and toothpaste in Italy in 2020 and 2021, by distribution channel (in euros). Statista. Statista Inc.. Accessed: February 20, 2025. https://www.statista.com/statistics/1290282/sales-value-of-mouthwash-and-toothpaste-in-italy/
issuu , and Igiene & Bellezza. "Sales Value of Mouthwash and Toothpaste in Italy in 2020 and 2021, by Distribution Channel (in Euros)." Statista, Statista Inc., 28 Nov 2021, https://www.statista.com/statistics/1290282/sales-value-of-mouthwash-and-toothpaste-in-italy/
issuu & Igiene & Bellezza, Sales value of mouthwash and toothpaste in Italy in 2020 and 2021, by distribution channel (in euros) Statista, https://www.statista.com/statistics/1290282/sales-value-of-mouthwash-and-toothpaste-in-italy/ (last visited February 20, 2025)
Sales value of mouthwash and toothpaste in Italy in 2020 and 2021, by distribution channel (in euros) [Graph], issuu , & Igiene & Bellezza, November 28, 2021. [Online]. Available: https://www.statista.com/statistics/1290282/sales-value-of-mouthwash-and-toothpaste-in-italy/
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