According to a 2021 survey, 44 percent of Brazilian consumers said they prefer online channels when shopping on Black Friday and Cyber Monday, compared to less than a quarter with a preference for offline shopping. In Mexico, 36 percent of respondents said they favored online shopping during these dates, while in Colombia, about 28 percent said the same.
Preferred shopping channel on Black Friday and Cyber Monday in selected Latin American countries in 2021
To the question: "Where do you plan to buy on Black Friday and/or Cyber Monday?"
The study was conducted in 17 countries among a total of 11,674 respondents from Europe, Asia and the Middle East, and the Americas.
The source does not specify the age of the respondents or the type of survey.
Black Friday usually takes place during the last week of November. In 2021, Black Friday was on November 26.
Cyber Monday usually takes place on the first Monday following Black Friday. In 2021, Cyber Monday was on November 29.
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Simon-Kucher & Partners. (November 22, 2021). Preferred shopping channel on Black Friday and Cyber Monday in selected Latin American countries in 2021 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1290257/black-friday-cyber-monday-latin-america-shopping-channel/
Simon-Kucher & Partners. "Preferred shopping channel on Black Friday and Cyber Monday in selected Latin American countries in 2021." Chart. November 22, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1290257/black-friday-cyber-monday-latin-america-shopping-channel/
Simon-Kucher & Partners. (2021). Preferred shopping channel on Black Friday and Cyber Monday in selected Latin American countries in 2021. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1290257/black-friday-cyber-monday-latin-america-shopping-channel/
Simon-Kucher & Partners. "Preferred Shopping Channel on Black Friday and Cyber Monday in Selected Latin American Countries in 2021." Statista, Statista Inc., 22 Nov 2021, https://www.statista.com/statistics/1290257/black-friday-cyber-monday-latin-america-shopping-channel/
Simon-Kucher & Partners, Preferred shopping channel on Black Friday and Cyber Monday in selected Latin American countries in 2021 Statista, https://www.statista.com/statistics/1290257/black-friday-cyber-monday-latin-america-shopping-channel/ (last visited November 21, 2024)
Preferred shopping channel on Black Friday and Cyber Monday in selected Latin American countries in 2021 [Graph], Simon-Kucher & Partners, November 22, 2021. [Online]. Available: https://www.statista.com/statistics/1290257/black-friday-cyber-monday-latin-america-shopping-channel/
