According to a survey conducted among likely viewers of Super Bowl LVII in the United States in January and February 2023, 30 percent of respondents thought it was appropriate for advertisers to promote social justice messaging during their ads, while 31 percent thought it was somewhat appropriate.
Level of support towards social justice messaging in ads among likely Super Bowl LVII viewers in the United States as of February 2023
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Share of respondents
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Morning Consult. (February 6, 2023). Level of support towards social justice messaging in ads among likely Super Bowl LVII viewers in the United States as of February 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1290226/super-bowl-viewers-support-social-justice-ads/
Morning Consult. "Level of support towards social justice messaging in ads among likely Super Bowl LVII viewers in the United States as of February 2023." Chart. February 6, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1290226/super-bowl-viewers-support-social-justice-ads/
Morning Consult. (2023). Level of support towards social justice messaging in ads among likely Super Bowl LVII viewers in the United States as of February 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1290226/super-bowl-viewers-support-social-justice-ads/
Morning Consult. "Level of Support towards Social Justice Messaging in Ads among Likely Super Bowl Lvii Viewers in The United States as of February 2023." Statista, Statista Inc., 6 Feb 2023, https://www.statista.com/statistics/1290226/super-bowl-viewers-support-social-justice-ads/
Morning Consult, Level of support towards social justice messaging in ads among likely Super Bowl LVII viewers in the United States as of February 2023 Statista, https://www.statista.com/statistics/1290226/super-bowl-viewers-support-social-justice-ads/ (last visited July 22, 2024)
Level of support towards social justice messaging in ads among likely Super Bowl LVII viewers in the United States as of February 2023 [Graph], Morning Consult, February 6, 2023. [Online]. Available: https://www.statista.com/statistics/1290226/super-bowl-viewers-support-social-justice-ads/