Likely Super Bowl LVII viewers supporting social justice ads in U.S. 2023

Published by
Michele Majidi,
Mar 20, 2024
According to a survey conducted among likely viewers of Super Bowl LVII in the United States in January and February 2023, 30 percent of respondents thought it was appropriate for advertisers to promote social justice messaging during their ads, while 31 percent thought it was somewhat appropriate.

Level of support towards social justice messaging in ads among likely Super Bowl LVII viewers in the United States as of February 2023

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Release date

February 2023

Region

United States

Survey time period

January 31 to February 5, 2023

Number of respondents

1,452 respondents

Age group

18 years and older

Supplementary notes

Survey conducted among 1,452 adults who said they are likely to watch Super Bowl LVII.

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Overview

4

Advertising spending

5

Market leaders

3

Marketer usage

6

Consumer insights

6

Further related statistics

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Super Bowl advertising in the U.S.
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