According to a survey conducted in Japan in December 2021, more than two percent of female respondents used short-form video sharing apps, such as Instagram Reels or Karasta, in order to listen to music. The share was slightly lower in the case of men. Short-form video sharing apps in this instance did not include TikTok, which was treated as as a separate category in the survey.
Share of people who use short-form video sharing apps in order to listen to music in Japan as of December 2021, by gender
1,430 male and 1,299 female respondents*; respondents who listened to music within the past half year
Method of interview
Online survey
Supplementary notes
*The total number of survey respondents and the number of male and female respondents provided by the source do not match. A calculation of the number of respondents per age group indicates that there were 1,429 male respondents.
Survey question: "Which product or service did you use in order to enjoy music in the past half year? Please choose all items that apply."
The answer category "short-form video sharing apps" excluded TikTok, which was treated as its own category in the survey.
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Recording Industry Association of Japan. (March 31, 2022). Share of people who use short-form video sharing apps in order to listen to music in Japan as of December 2021, by gender [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1290201/japan-short-video-sharing-apps-for-music-listening-usage-rate-by-gender/
Recording Industry Association of Japan. "Share of people who use short-form video sharing apps in order to listen to music in Japan as of December 2021, by gender." Chart. March 31, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1290201/japan-short-video-sharing-apps-for-music-listening-usage-rate-by-gender/
Recording Industry Association of Japan. (2022). Share of people who use short-form video sharing apps in order to listen to music in Japan as of December 2021, by gender. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1290201/japan-short-video-sharing-apps-for-music-listening-usage-rate-by-gender/
Recording Industry Association of Japan. "Share of People Who Use Short-form Video Sharing Apps in Order to Listen to Music in Japan as of December 2021, by Gender." Statista, Statista Inc., 31 Mar 2022, https://www.statista.com/statistics/1290201/japan-short-video-sharing-apps-for-music-listening-usage-rate-by-gender/
Recording Industry Association of Japan, Share of people who use short-form video sharing apps in order to listen to music in Japan as of December 2021, by gender Statista, https://www.statista.com/statistics/1290201/japan-short-video-sharing-apps-for-music-listening-usage-rate-by-gender/ (last visited December 23, 2024)
Share of people who use short-form video sharing apps in order to listen to music in Japan as of December 2021, by gender [Graph], Recording Industry Association of Japan, March 31, 2022. [Online]. Available: https://www.statista.com/statistics/1290201/japan-short-video-sharing-apps-for-music-listening-usage-rate-by-gender/
