According to a February 2022 survey among people who plan to watch the Super Bowl in the United States, 27 percent of respondents said their favorite part of the big game were the commercials. Among female respondents, this figure rose to 32 percent, while 23 percent of male respondents said they were especially tuning in for the ads. When considering age groups, the 18-29 year-olds were the ones who most favored ads, with 32 percent deeming them their favorite part of the Super Bowl.
Share of Super Bowl viewers who said commercials were their favorite part in the United States in February 2022, by demographic
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YouGov, & The Economist. (February 9, 2022). Share of Super Bowl viewers who said commercials were their favorite part in the United States in February 2022, by demographic [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1290186/super-bowl-viewers-watching-for-ads/
YouGov, und The Economist. "Share of Super Bowl viewers who said commercials were their favorite part in the United States in February 2022, by demographic ." Chart. February 9, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1290186/super-bowl-viewers-watching-for-ads/
YouGov, The Economist. (2022). Share of Super Bowl viewers who said commercials were their favorite part in the United States in February 2022, by demographic . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1290186/super-bowl-viewers-watching-for-ads/
YouGov, and The Economist. "Share of Super Bowl Viewers Who Said Commercials Were Their Favorite Part in The United States in February 2022, by Demographic ." Statista, Statista Inc., 9 Feb 2022, https://www.statista.com/statistics/1290186/super-bowl-viewers-watching-for-ads/
YouGov & The Economist, Share of Super Bowl viewers who said commercials were their favorite part in the United States in February 2022, by demographic Statista, https://www.statista.com/statistics/1290186/super-bowl-viewers-watching-for-ads/ (last visited December 22, 2024)
Share of Super Bowl viewers who said commercials were their favorite part in the United States in February 2022, by demographic [Graph], YouGov, & The Economist, February 9, 2022. [Online]. Available: https://www.statista.com/statistics/1290186/super-bowl-viewers-watching-for-ads/
