According to a February 2022 survey among people who plan to watch the Super Bowl in the United States, 27 percent of respondents said their favorite part of the big game were the commercials. Among female respondents, this figure rose to 32 percent, while 23 percent of male respondents said they were especially tuning in for the ads. When considering age groups, the 18-29 year-olds were the ones who most favored ads, with 32 percent deeming them their favorite part of the Super Bowl.
Share of Super Bowl viewers who said commercials were their favorite part in the United States in February 2022, by demographic
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov, & The Economist. (February 9, 2022). Share of Super Bowl viewers who said commercials were their favorite part in the United States in February 2022, by demographic [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1290186/super-bowl-viewers-watching-for-ads/
YouGov, und The Economist. "Share of Super Bowl viewers who said commercials were their favorite part in the United States in February 2022, by demographic ." Chart. February 9, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1290186/super-bowl-viewers-watching-for-ads/
YouGov, The Economist. (2022). Share of Super Bowl viewers who said commercials were their favorite part in the United States in February 2022, by demographic . Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1290186/super-bowl-viewers-watching-for-ads/
YouGov, and The Economist. "Share of Super Bowl Viewers Who Said Commercials Were Their Favorite Part in The United States in February 2022, by Demographic ." Statista, Statista Inc., 9 Feb 2022, https://www.statista.com/statistics/1290186/super-bowl-viewers-watching-for-ads/
YouGov & The Economist, Share of Super Bowl viewers who said commercials were their favorite part in the United States in February 2022, by demographic Statista, https://www.statista.com/statistics/1290186/super-bowl-viewers-watching-for-ads/ (last visited November 21, 2024)
Share of Super Bowl viewers who said commercials were their favorite part in the United States in February 2022, by demographic [Graph], YouGov, & The Economist, February 9, 2022. [Online]. Available: https://www.statista.com/statistics/1290186/super-bowl-viewers-watching-for-ads/
