In 2026, it is estimated that 25 percent of people worldwide will spend at least one hour a day in the metaverse for digital activities including work, shopping, education, social interaction or entertainment. Additionally, almost a third of global businesses are projected to have products and services ready for the metaverse by then.
Estimated metaverse use case among consumers and businesses worldwide in 2026
Characteristic
Share
People who will spend at least one hour a day in the metaverse for work, shopping, education, social and/or entertainment
25%
Organizations who will have products and services ready for metaverse.
30%
Created with Highcharts 7.2.2Share25%25%30%30%People who will spend at least one hour a day in the metaverse for work, shopping, education, socialand/or entertainmentOrganizations who will have products and services ready for metaverse.
0%5%10%15%20%25%30%35%
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Gartner. (February 7, 2022). Estimated metaverse use case among consumers and businesses worldwide in 2026 [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/statistics/1290160/projected-metaverse-use-reach-global-consumers-businesses/
Gartner. "Estimated metaverse use case among consumers and businesses worldwide in 2026." Chart. February 7, 2022. Statista. Accessed April 03, 2025. https://www.statista.com/statistics/1290160/projected-metaverse-use-reach-global-consumers-businesses/
Gartner. (2022). Estimated metaverse use case among consumers and businesses worldwide in 2026. Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/statistics/1290160/projected-metaverse-use-reach-global-consumers-businesses/
Gartner. "Estimated Metaverse Use Case among Consumers and Businesses Worldwide in 2026." Statista, Statista Inc., 7 Feb 2022, https://www.statista.com/statistics/1290160/projected-metaverse-use-reach-global-consumers-businesses/
Gartner, Estimated metaverse use case among consumers and businesses worldwide in 2026 Statista, https://www.statista.com/statistics/1290160/projected-metaverse-use-reach-global-consumers-businesses/ (last visited April 03, 2025)
Estimated metaverse use case among consumers and businesses worldwide in 2026 [Graph], Gartner, February 7, 2022. [Online]. Available: https://www.statista.com/statistics/1290160/projected-metaverse-use-reach-global-consumers-businesses/
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