Distribution of tiers among Peacock active accounts in the U.S. 2024

Published by
Julia Stoll,
Oct 23, 2024

As of the first quarter of 2024, the majority of active accounts under Peacock were monthly premium subscriptions, with 38 percent of respondents. Notably, 33 percent of accounts were part of the free Peacock service and only 5 percent of users have Peacock's premium plus yearly plan. 

Distribution of Peacock active account tiers in the United States as of 1st quarter 2024

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Release date

April 2024

Region

United States

Survey time period

Q1 2024

Number of respondents

6,558 respondents

Age group

18 years and older

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