The leading action influencing the purchase decisions of Japanese consumers in online shopping is looking at review sites and bulletin boards as revealed in a survey conducted in September 2021. While more than 32 percent of respondents would look at review sites before making purchases online, the conversation with a number of people on social networking services (SNS) was a step in the decision-making process of only 0.6 percent of respondents.
Most common actions influencing purchase decision-making processes in online shopping in Japan as of September 2021
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Neo Marketing. (October 8, 2021). Most common actions influencing purchase decision-making processes in online shopping in Japan as of September 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1290069/japan-action-purchase-decision-process-online-shopping/
Neo Marketing. "Most common actions influencing purchase decision-making processes in online shopping in Japan as of September 2021." Chart. October 8, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1290069/japan-action-purchase-decision-process-online-shopping/
Neo Marketing. (2021). Most common actions influencing purchase decision-making processes in online shopping in Japan as of September 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1290069/japan-action-purchase-decision-process-online-shopping/
Neo Marketing. "Most Common Actions Influencing Purchase Decision-making Processes in Online Shopping in Japan as of September 2021." Statista, Statista Inc., 8 Oct 2021, https://www.statista.com/statistics/1290069/japan-action-purchase-decision-process-online-shopping/
Neo Marketing, Most common actions influencing purchase decision-making processes in online shopping in Japan as of September 2021 Statista, https://www.statista.com/statistics/1290069/japan-action-purchase-decision-process-online-shopping/ (last visited December 22, 2024)
Most common actions influencing purchase decision-making processes in online shopping in Japan as of September 2021 [Graph], Neo Marketing, October 8, 2021. [Online]. Available: https://www.statista.com/statistics/1290069/japan-action-purchase-decision-process-online-shopping/
