The leading action influencing the purchase decisions of Japanese consumers in in-store retailing is talking to the sales staff at the point-of-sales as revealed in a survey conducted in September 2021. While the discussions with sales clerks influenced the purchase behavior of 27 percent of respondents, only 2.4 percent considered a conversation with a broad audience on social networking services (SNS) a step in their decision making process.
Most common actions influencing purchase decision-making processes in physical store retail in Japan as of September 2021
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Neo Marketing. (October 8, 2021). Most common actions influencing purchase decision-making processes in physical store retail in Japan as of September 2021 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1290032/japan-action-purchase-decision-process-in-store/
Neo Marketing. "Most common actions influencing purchase decision-making processes in physical store retail in Japan as of September 2021." Chart. October 8, 2021. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1290032/japan-action-purchase-decision-process-in-store/
Neo Marketing. (2021). Most common actions influencing purchase decision-making processes in physical store retail in Japan as of September 2021. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1290032/japan-action-purchase-decision-process-in-store/
Neo Marketing. "Most Common Actions Influencing Purchase Decision-making Processes in Physical Store Retail in Japan as of September 2021." Statista, Statista Inc., 8 Oct 2021, https://www.statista.com/statistics/1290032/japan-action-purchase-decision-process-in-store/
Neo Marketing, Most common actions influencing purchase decision-making processes in physical store retail in Japan as of September 2021 Statista, https://www.statista.com/statistics/1290032/japan-action-purchase-decision-process-in-store/ (last visited November 23, 2024)
Most common actions influencing purchase decision-making processes in physical store retail in Japan as of September 2021 [Graph], Neo Marketing, October 8, 2021. [Online]. Available: https://www.statista.com/statistics/1290032/japan-action-purchase-decision-process-in-store/
