According to a survey conducted in 2024 among Chinese millionaires, watches and jewelry were the most popular second-hand luxury goods among China's super-rich, with around 33.2 percent of respondents often buying such items. Handbags and accessories were the second most purchased category.
Most popular second-hand luxury goods among Chinese millionaires in China as of 2024, by type
among high net worth individuals with personal assets over ten million yuan
Supplementary notes
The survey was conducted among 750 respondents with personal assets of over ten million yuan. 47 percent of respondents were from tier-1 cities, 53 percent were from new tier-1 and tier-2 cities. The respondents' average age was 36 years old, and the average household assets of respondents were 45 million yuan. The average number of real estate owned by respondents was three, and the average living space was 270 square meters.
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Hurun Research Institute. (March 29, 2024). Most popular second-hand luxury goods among Chinese millionaires in China as of 2024, by type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1290002/china-leading-second-hand-luxury-goods-among-millionaires/
Hurun Research Institute. "Most popular second-hand luxury goods among Chinese millionaires in China as of 2024, by type." Chart. March 29, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1290002/china-leading-second-hand-luxury-goods-among-millionaires/
Hurun Research Institute. (2024). Most popular second-hand luxury goods among Chinese millionaires in China as of 2024, by type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1290002/china-leading-second-hand-luxury-goods-among-millionaires/
Hurun Research Institute. "Most Popular Second-hand Luxury Goods among Chinese Millionaires in China as of 2024, by Type." Statista, Statista Inc., 29 Mar 2024, https://www.statista.com/statistics/1290002/china-leading-second-hand-luxury-goods-among-millionaires/
Hurun Research Institute, Most popular second-hand luxury goods among Chinese millionaires in China as of 2024, by type Statista, https://www.statista.com/statistics/1290002/china-leading-second-hand-luxury-goods-among-millionaires/ (last visited December 22, 2024)
Most popular second-hand luxury goods among Chinese millionaires in China as of 2024, by type [Graph], Hurun Research Institute, March 29, 2024. [Online]. Available: https://www.statista.com/statistics/1290002/china-leading-second-hand-luxury-goods-among-millionaires/
