During the third quarter of 2023, internet users in the United States spent over seven hours daily using the internet, with over 4.5 hours spent viewing video content on TV (both broadcast and streamed) as well as more than two hours devoted to using social media platforms. This substantial amount of time spent with online media reflects a significant trend in consumption habits, which have been influenced by the need for inexpensive, faster, and more accessible entertainment.
Media Consumption Trends and Future Plans
The average daily time spent with digital media in the United States is expected to increase from 439 minutes (seven hours and 19 minutes) in 2022 to close to eight hours by the end of 2025. This pivot is dictated by the ease of access of online entertainment and variety of content available on numerous platforms.
According to a survey conducted in April 2023, the majority of consumers in the United States were not planning to make any major changes to most of their media habits in the following year. However, a notable 21 percent planned to increase their time spent listening to podcasts. In general, there was an evident shift towards reducing or ending paid subscriptions to numerous media services.
*The time spent listening to radio is 1 hour 10 minutes. According to the source:"Consumption of different media may occur concurrently. Television includes both linear (broadcast and cable) television and content delivered by streaming and video-on-demand services. Broadcast radio does not include internet radio."
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We Are Social, & DataReportal, & Meltwater. (February 22, 2024). Average daily media use in the United States in 3rd quarter of 2023, by medium (in hours.minutes) [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1289938/daily-media-usage-us/
We Are Social, und DataReportal, und Meltwater. "Average daily media use in the United States in 3rd quarter of 2023, by medium (in hours.minutes)." Chart. February 22, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1289938/daily-media-usage-us/
We Are Social, DataReportal, Meltwater. (2024). Average daily media use in the United States in 3rd quarter of 2023, by medium (in hours.minutes). Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1289938/daily-media-usage-us/
We Are Social, and DataReportal, and Meltwater. "Average Daily Media Use in The United States in 3rd Quarter of 2023, by Medium (in Hours.Minutes)." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1289938/daily-media-usage-us/
We Are Social & DataReportal & Meltwater, Average daily media use in the United States in 3rd quarter of 2023, by medium (in hours.minutes) Statista, https://www.statista.com/statistics/1289938/daily-media-usage-us/ (last visited November 23, 2024)
Average daily media use in the United States in 3rd quarter of 2023, by medium (in hours.minutes) [Graph], We Are Social, & DataReportal, & Meltwater, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1289938/daily-media-usage-us/