Interest in online shopping services for health and pharma products in Italy 2022

Published by Daniela Coppola, Apr 11, 2024
According to a survey conducted in Italy in 2022, one in two Italian online shoppers for healthcare and pharmaceutical products were interested in home-delivery services. More specifically, 43.6 percent of respondents were keen on ordering products from physical stores and having them delivered to their homes. In addition, nearly one in three online shoppers surveyed were interested in subscription services for this type of purchase.

Interest in online shopping services among health and pharma e-buyers in Italy in 2022

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Release date

December 2022

Region

Italy

Survey time period

September 26 to October 1, 2022

Number of respondents

1,968 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The categories considered include self-medication (OTC drugs, SOP, Supplements and Medical Devices), dermatological products, medication products, food and dietary products, homeopathic products, electromedical instruments and accessories for diagnostics and orthopedics,as well as contact lenses, eyeglasses and other optical products.
The sample is representative of the national population.

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