Apple's ATT launch: U.S. users on allowing app tracking on iOS 14 in 2021

Published by Laura Ceci, Feb 11, 2022
According to a survey of users in the United States conducted in February 2021, 61.5 percent of respondents were not intentioned to allow their mobile apps to track their activities. Due to Apple's introduction of the app tracking transparency (ATT) framework with the release of iOS 14, mobile iOS users can choose to deny permission to track their activities.

Mobile users in the United States on allowing or denying app tracking on iOS 14 after the launch of the App Tracking Transparency (ATT) system in 2021

CharacteristicShare of respondents
OK 38.5%
Don't allow 61.5%
Showing entries 1 to 2 (2 entries in total)
Created with Highcharts 7.2.2
• OK 38.5%
• Don't allow 61.5%

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Release date

March 2021

Region

United States

Survey time period

February 2021

Number of respondents

600 respondents

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