According to a survey of users in the United States conducted in February 2021, 61.5 percent of respondents were not intentioned to allow their mobile apps to track their activities. Due to Apple's introduction of the app tracking transparency (ATT) framework with the release of iOS 14, mobile iOS users can choose to deny permission to track their activities.
Mobile users in the United States on allowing or denying app tracking on iOS 14 after the launch of the App Tracking Transparency (ATT) system in 2021
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Forbes. (March 9, 2021). Mobile users in the United States on allowing or denying app tracking on iOS 14 after the launch of the App Tracking Transparency (ATT) system in 2021 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1289920/ios-14-app-tracking-intention-user-us/
Forbes. "Mobile users in the United States on allowing or denying app tracking on iOS 14 after the launch of the App Tracking Transparency (ATT) system in 2021." Chart. March 9, 2021. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1289920/ios-14-app-tracking-intention-user-us/
Forbes. (2021). Mobile users in the United States on allowing or denying app tracking on iOS 14 after the launch of the App Tracking Transparency (ATT) system in 2021. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1289920/ios-14-app-tracking-intention-user-us/
Forbes. "Mobile Users in The United States on Allowing or Denying App Tracking on Ios 14 after The Launch of The App Tracking Transparency (Att) System in 2021." Statista, Statista Inc., 9 Mar 2021, https://www.statista.com/statistics/1289920/ios-14-app-tracking-intention-user-us/
Forbes, Mobile users in the United States on allowing or denying app tracking on iOS 14 after the launch of the App Tracking Transparency (ATT) system in 2021 Statista, https://www.statista.com/statistics/1289920/ios-14-app-tracking-intention-user-us/ (last visited December 18, 2024)
Mobile users in the United States on allowing or denying app tracking on iOS 14 after the launch of the App Tracking Transparency (ATT) system in 2021 [Graph], Forbes, March 9, 2021. [Online]. Available: https://www.statista.com/statistics/1289920/ios-14-app-tracking-intention-user-us/
