A survey carried out in Italy in 2021 investigated customer experience following the actual purchase of fashion and lifestyle products. The delivery of ordered products was a key aspect, as almost 22 percent of respondents considered delivery at home or workplace a relevant touchpoint following their purchase. In turn, in-store collecting of products ordered online was mentioned by 10.6 percent of respondents.
Ideally, online shoppers enjoyed discussing their last purchase with family and friends, being the second-most preferred activity after a purchase.
Post-purchase touchpoints in ideal fashion & lifestyle shopping experience in Italy in 2021
To the question: 'After your ideal purchase, you would like to..'
In Italian:'Dopo il tuo acquisto di ti piacerebbe…'
The source does not specify the date and methodology of the survey.
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Consorzio Netcomm. (September 23, 2021). Post-purchase touchpoints in ideal fashion & lifestyle shopping experience in Italy in 2021 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1289869/fashion-and-lifestyle-post-purchase-italy/
Consorzio Netcomm. "Post-purchase touchpoints in ideal fashion & lifestyle shopping experience in Italy in 2021." Chart. September 23, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1289869/fashion-and-lifestyle-post-purchase-italy/
Consorzio Netcomm. (2021). Post-purchase touchpoints in ideal fashion & lifestyle shopping experience in Italy in 2021. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1289869/fashion-and-lifestyle-post-purchase-italy/
Consorzio Netcomm. "Post-purchase Touchpoints in Ideal Fashion & Lifestyle Shopping Experience in Italy in 2021." Statista, Statista Inc., 23 Sep 2021, https://www.statista.com/statistics/1289869/fashion-and-lifestyle-post-purchase-italy/
Consorzio Netcomm, Post-purchase touchpoints in ideal fashion & lifestyle shopping experience in Italy in 2021 Statista, https://www.statista.com/statistics/1289869/fashion-and-lifestyle-post-purchase-italy/ (last visited January 08, 2025)
Post-purchase touchpoints in ideal fashion & lifestyle shopping experience in Italy in 2021 [Graph], Consorzio Netcomm, September 23, 2021. [Online]. Available: https://www.statista.com/statistics/1289869/fashion-and-lifestyle-post-purchase-italy/
