According to a survey of who watch foreign content, as of November 2021, subtitling video content was preferred over dubbing in the United States and the United Kingdom, with 76 percent and 75 percent of respondents reporting to prefer the first method, respectively. By comparison, 54 percent of video viewers in Italy reported preferring dubbing, while in Germany this number rose to six in 10 respondents.
Share of users who watch content in other languages and prefer subtitling or dubbing as of November 2021, by country
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GWI. (February 8, 2022). Share of users who watch content in other languages and prefer subtitling or dubbing as of November 2021, by country [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1289864/subtitles-dubbing-audience-preference-by-country/
GWI. "Share of users who watch content in other languages and prefer subtitling or dubbing as of November 2021, by country." Chart. February 8, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1289864/subtitles-dubbing-audience-preference-by-country/
GWI. (2022). Share of users who watch content in other languages and prefer subtitling or dubbing as of November 2021, by country. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1289864/subtitles-dubbing-audience-preference-by-country/
GWI. "Share of Users Who Watch Content in Other Languages and Prefer Subtitling or Dubbing as of November 2021, by Country." Statista, Statista Inc., 8 Feb 2022, https://www.statista.com/statistics/1289864/subtitles-dubbing-audience-preference-by-country/
GWI, Share of users who watch content in other languages and prefer subtitling or dubbing as of November 2021, by country Statista, https://www.statista.com/statistics/1289864/subtitles-dubbing-audience-preference-by-country/ (last visited December 22, 2024)
Share of users who watch content in other languages and prefer subtitling or dubbing as of November 2021, by country [Graph], GWI, February 8, 2022. [Online]. Available: https://www.statista.com/statistics/1289864/subtitles-dubbing-audience-preference-by-country/