According to a survey of who watch foreign content, as of November 2021, subtitling video content was preferred over dubbing in the United States and the United Kingdom, with 76 percent and 75 percent of respondents reporting to prefer the first method, respectively. By comparison, 54 percent of video viewers in Italy reported preferring dubbing, while in Germany this number rose to six in 10 respondents.
Share of users who watch content in other languages and prefer subtitling or dubbing as of November 2021, by country
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GWI. (February 8, 2022). Share of users who watch content in other languages and prefer subtitling or dubbing as of November 2021, by country [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1289864/subtitles-dubbing-audience-preference-by-country/
GWI. "Share of users who watch content in other languages and prefer subtitling or dubbing as of November 2021, by country." Chart. February 8, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1289864/subtitles-dubbing-audience-preference-by-country/
GWI. (2022). Share of users who watch content in other languages and prefer subtitling or dubbing as of November 2021, by country. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1289864/subtitles-dubbing-audience-preference-by-country/
GWI. "Share of Users Who Watch Content in Other Languages and Prefer Subtitling or Dubbing as of November 2021, by Country." Statista, Statista Inc., 8 Feb 2022, https://www.statista.com/statistics/1289864/subtitles-dubbing-audience-preference-by-country/
GWI, Share of users who watch content in other languages and prefer subtitling or dubbing as of November 2021, by country Statista, https://www.statista.com/statistics/1289864/subtitles-dubbing-audience-preference-by-country/ (last visited November 21, 2024)
Share of users who watch content in other languages and prefer subtitling or dubbing as of November 2021, by country [Graph], GWI, February 8, 2022. [Online]. Available: https://www.statista.com/statistics/1289864/subtitles-dubbing-audience-preference-by-country/