Satisfaction with the shopping experience depends on several factors. According to a 2021 survey, over 46 percent of Italian consumers buying fashion and lifestyle products online valued an effortless purchase experience, while less than 42 percent of consumers shopping in-store had the same opinion. Match between information about a product and its actual aspect once purchased was a relevant aspect among online shoppers, with 17.5 percent of respondents valuing this aspect.
Most relevant aspects in fashion & lifestyle shopping experience in Italy in 2021, by channel
To the question: 'Which two aspects determined your satisfaction level more than others'?
In Italian:'Quali sono i due aspetti che più degli altri hanno determinato il tuo livello di soddisfazione'?
Two answers were possible.
The source does not specify the date and methodology of the survey.
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Consorzio Netcomm. (September 23, 2021). Most relevant aspects in fashion & lifestyle shopping experience in Italy in 2021, by channel [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1289826/fashion-and-lifestyle-purchase-aspects-italy/
Consorzio Netcomm. "Most relevant aspects in fashion & lifestyle shopping experience in Italy in 2021, by channel." Chart. September 23, 2021. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1289826/fashion-and-lifestyle-purchase-aspects-italy/
Consorzio Netcomm. (2021). Most relevant aspects in fashion & lifestyle shopping experience in Italy in 2021, by channel. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1289826/fashion-and-lifestyle-purchase-aspects-italy/
Consorzio Netcomm. "Most Relevant Aspects in Fashion & Lifestyle Shopping Experience in Italy in 2021, by Channel." Statista, Statista Inc., 23 Sep 2021, https://www.statista.com/statistics/1289826/fashion-and-lifestyle-purchase-aspects-italy/
Consorzio Netcomm, Most relevant aspects in fashion & lifestyle shopping experience in Italy in 2021, by channel Statista, https://www.statista.com/statistics/1289826/fashion-and-lifestyle-purchase-aspects-italy/ (last visited December 27, 2024)
Most relevant aspects in fashion & lifestyle shopping experience in Italy in 2021, by channel [Graph], Consorzio Netcomm, September 23, 2021. [Online]. Available: https://www.statista.com/statistics/1289826/fashion-and-lifestyle-purchase-aspects-italy/
