Leading Super Bowl LV ads 2021, by share of voice

Published by
Michele Majidi,
May 10, 2023
Among the Super Bowl LV ads, Mountain Dew's John Cena-starring "Major Melon Bottle Count" was the one with the highest digital share of voice as of February 8, 2021, with 21.78 percent. Amazon's "Alexa's Body" ad, boasting a turn from Michael B. Jordan in promoting the Seattle-based giant's Echo device, followed with 13.95 percent, while Jeep's "The Middle" came in third with 10.64 percent. Other star-studded ads that made the top 10 included Cadillac's own take on an "Edward Scissorhands" sequel featuring Winona Ryder and Timothée Chalamet, and State Farm's Drake-assisted "Drake From State Farm."

Leading Super Bowl LV ads as of February 8, 2021, by digital share of voice

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Sources

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Release date

February 2021

Region

United States

Survey time period

as of February 8, 2021

Supplementary notes

Source calculates digital share of voice based on a combination of TV ad impressions, social impressions, and earned online views.
The source does not provide a date of survey. The date provided is the release date.

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