Global internet access Q3 2024, by device

As of the third quarter of 2024, around

percent of global users accessed the internet via mobile phones, while percent reported doing so via smartphones. By comparison, internet access via laptop or desktop computer was reported by almost percent of respondents. Additionally, smart wrists were common among percent of the respondents. 

Online video consumption

In 2023, texting and watching online videos were among the most popular activities for smartphone users worldwide. By the first quarter of 2024,

percent of internet users globally were watching online videos monthly. TikTok is a prime example of this trend, as it became the platform where U.S. adults spent more daily time than on any other social media app as of June 2023.

Gaming and live-streaming

Video game streaming has become a leading trend in watched video content, accounting for

percent of online reach by the fourth quarter of 2024. This growth is driven mostly by the shift from single player to multiplayer gaming. For example, the multiplayer game Grand Theft Auto V was the most-watched game, with over million monthly watch hours across live-streaming platforms in June 2024. On Twitch alone, gamers watched over

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billion hours of live-streamed content in the first quarter of 2024.