Global internet access Q3 2024, by device
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As of the third quarter of 2024, around 98 percent of global users accessed the internet via mobile phones, while 97.8 percent reported doing so via smartphones. By comparison, internet access via laptop or desktop computer was reported by almost 58.3 percent of respondents. Additionally, smart wrists were common among 31 percent of the respondents.
Online video consumption
In 2023, texting and watching online videos were among the most popular activities for smartphone users worldwide. By the first quarter of 2024, 92 percent of internet users globally were watching online videos monthly. TikTok is a prime example of this trend, as it became the platform where U.S. adults spent more daily time than on any other social media app as of June 2023.
Gaming and live-streaming
Video game streaming has become a leading trend in watched video content, accounting for 22 percent of online reach by the fourth quarter of 2024. This growth is driven mostly by the shift from single player to multiplayer gaming. For example, the multiplayer game Grand Theft Auto V was the most-watched game, with over 168 million monthly watch hours across live-streaming platforms in June 2024. On Twitch alone, gamers watched over 3.3 billion hours of live-streamed content in the first quarter of 2024.
