Most popular product discovery channels for Gen Z beauty shoppers in the U.S. 2024

Published by Statista Research Department, Dec 10, 2024

In 2024, social media was the top beauty product discovery channel for members of Generation Z in the United States. More than half (62 percent) of surveyed consumers saw or heard about a new beauty product that they later went on to purchase via social media.

Most popular beauty product discovery channels among Gen Z shoppers in the United States in 2024

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Release date

April 2024

Region

United States

Survey time period

April 2024

Number of respondents

1,021*

Special properties

U.S. beauty shoppers

Supplementary notes

The age of respondents and the survey type was not specified by the source.

*Total number of participants in the survey.

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Statistics on " Beauty and personal care e-commerce in the United States "

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Other statistics that may interest you Beauty and personal care e-commerce in the United States

Overview

8

Leading stores

5

Leading channels

7

Online shopping

7

Users and spending habits

6

Spotlight: Gen Z shoppers

5

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Topics

Gen Z and the beauty market in the United StatesCosmetics industry in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorCosmetics in CanadaCosmetics industry
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

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Professional Account

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$959 USD
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