Entertainment brands with highest awareness among girls aged 7-9 in the UK 2023

Published by Statista Research Department, Oct 7, 2024

During an online survey carried out among girls aged 7 to 9 in the United Kingdom in October 2023, it was discovered that Barbie had the highest brand awareness, named by 97 percent of respondents. Cinderella, Frozen, and Moana followed, all mentioned by 96 percent of respondents, while Minions came close behind with 95 percent awareness.

Entertainment brands with highest awareness level among girls aged 7 to 9 in the United Kingdom in October 2023

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Release date

July 2023

Region

United Kingdom

Survey time period

October 2023

Number of respondents

*3,420

Age group

7-9 years

Method of interview

Online survey

Supplementary notes

*The source surveyed 3,420 respondents aged 0 to 25 (with parents answering for infants and preschoolers on behalf of each nominated child) in two samples. There were 2,140 interviewees in the first sample and 1,280 in the second. A separate number for each age group was not provided.

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