Entertainment brands with highest awareness among girls aged 0-2 in the UK 2023

Published by Statista Research Department, Oct 7, 2024

During an online survey carried out among parents of girls aged 0 to 2 in the United Kingdom in October 2023, it was found that Peppa Pig had the highest brand awareness, named by 88 percent of respondents. Winnie The Pooh & Friends followed with 82 percent, while Baby Shark and Cocomelon were mentioned by 80 percent and 79 percent, respectively. Mickey Mouse came next, with 73 percent awareness.

Entertainment brands with highest awareness level among girls aged 0 to 2 in the United Kingdom in October 2023

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Release date

July 2023

Region

United Kingdom

Survey time period

October 2023

Number of respondents

*3,420

Age group

0-2 years

Special properties

parents answered on behalf of a nominated child

Method of interview

Online survey

Supplementary notes

*The source surveyed 3,420 respondents aged 0 to 25 (with parents answering for infants and preschoolers on behalf of each nominated child) in two samples. There were 2,140 interviewees in the first sample and 1,280 in the second. A separate number for each age group was not provided.

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