Entertainment brands with highest awareness among boys aged 10-14 in the UK 2023

Published by Statista Research Department, Oct 7, 2024

During an online survey carried out among boys aged 10 to 14 in the United Kingdom in October 2023, it was discovered that Super Mario had the highest brand awareness, named by 96 percent of respondents. LEGO, Minecraft, Minions, and Spider-Man followed, each mentioned by 94 percent of respondents.

Entertainment brands with highest awareness level among boys aged 10 to 14 in the United Kingdom in October 2023

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Release date

July 2023

Region

United Kingdom

Survey time period

October 2023

Number of respondents

*3,420

Age group

10-14 years

Method of interview

Online survey

Supplementary notes

*The source surveyed 3,420 respondents aged 0 to 25 (with parents answering for infants and preschoolers on behalf of each nominated child) in two samples. There were 2,140 interviewees in the first sample and 1,280 in the second. A separate number for each age group was not provided.Super Mario

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