A survey conducted among Chinese millionaires in early 2024 revealed that around 14 percent of respondents liked going to luxury resorts more than any other travel theme or activity. Visiting famous places of interest was the third most popular choice among the respondents.
Preferred travel themes among Chinese millionaires as of 2024
among high net worth individuals with personal assets over ten million yuan
Supplementary notes
The survey was conducted among 750 respondents with personal assets of over ten million yuan. 47 percent of respondents were from tier-1 cities, 53 percent were from new tier-1 and tier-2 cities. The respondents' average age was 36 years old, and the average household assets of respondents were 45 million yuan. The average number of real estate owned by respondents was three, and the average living space was 270 square meters.
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Hurun Research Institute. (March 29, 2024). Preferred travel themes among Chinese millionaires as of 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1289471/preferred-travel-themes-among-chinese-millionaires/
Hurun Research Institute. "Preferred travel themes among Chinese millionaires as of 2024." Chart. March 29, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1289471/preferred-travel-themes-among-chinese-millionaires/
Hurun Research Institute. (2024). Preferred travel themes among Chinese millionaires as of 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1289471/preferred-travel-themes-among-chinese-millionaires/
Hurun Research Institute. "Preferred Travel Themes among Chinese Millionaires as of 2024." Statista, Statista Inc., 29 Mar 2024, https://www.statista.com/statistics/1289471/preferred-travel-themes-among-chinese-millionaires/
Hurun Research Institute, Preferred travel themes among Chinese millionaires as of 2024 Statista, https://www.statista.com/statistics/1289471/preferred-travel-themes-among-chinese-millionaires/ (last visited December 23, 2024)
Preferred travel themes among Chinese millionaires as of 2024 [Graph], Hurun Research Institute, March 29, 2024. [Online]. Available: https://www.statista.com/statistics/1289471/preferred-travel-themes-among-chinese-millionaires/
