A survey conducted in October 2021 among Chinese online audio users showed that almost a half of respondents listened to online audio content two to five hours per day on average. Major audio content platforms in China, like Ximalaya and Lizhi, have been expanding their content distribution channels from smartphones to smart speakers, smart home devices, and automobiles.
Average number of hours listening to online audio per day in China as of October 2021
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iiMedia Research. (November 22, 2021). Average number of hours listening to online audio per day in China as of October 2021 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1289308/china-online-audio-daily-usage-duration/
iiMedia Research. "Average number of hours listening to online audio per day in China as of October 2021." Chart. November 22, 2021. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1289308/china-online-audio-daily-usage-duration/
iiMedia Research. (2021). Average number of hours listening to online audio per day in China as of October 2021. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1289308/china-online-audio-daily-usage-duration/
iiMedia Research. "Average Number of Hours Listening to Online Audio per Day in China as of October 2021." Statista, Statista Inc., 22 Nov 2021, https://www.statista.com/statistics/1289308/china-online-audio-daily-usage-duration/
iiMedia Research, Average number of hours listening to online audio per day in China as of October 2021 Statista, https://www.statista.com/statistics/1289308/china-online-audio-daily-usage-duration/ (last visited December 31, 2024)
Average number of hours listening to online audio per day in China as of October 2021 [Graph], iiMedia Research, November 22, 2021. [Online]. Available: https://www.statista.com/statistics/1289308/china-online-audio-daily-usage-duration/
