According to a survey conducted from December 2021 to January 2022, about 51 percent of female respondents bought female technology (FemTech) services and products through online websites or specialized apps. Around 32 percent purchased goods visiting retail stores.
Most popular sales channels for buying services and products of female technology (FemTech) among women in Japan as of January 2022
Characteristic
Share of respondents
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MTI, & PR Times. (February 4, 2022). Most popular sales channels for buying services and products of female technology (FemTech) among women in Japan as of January 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1289276/japan-most-popular-sales-channels-femtech-services-women/
MTI, und PR Times. "Most popular sales channels for buying services and products of female technology (FemTech) among women in Japan as of January 2022." Chart. February 4, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1289276/japan-most-popular-sales-channels-femtech-services-women/
MTI, PR Times. (2022). Most popular sales channels for buying services and products of female technology (FemTech) among women in Japan as of January 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1289276/japan-most-popular-sales-channels-femtech-services-women/
MTI, and PR Times. "Most Popular Sales Channels for Buying Services and Products of Female Technology (Femtech) among Women in Japan as of January 2022." Statista, Statista Inc., 4 Feb 2022, https://www.statista.com/statistics/1289276/japan-most-popular-sales-channels-femtech-services-women/
MTI & PR Times, Most popular sales channels for buying services and products of female technology (FemTech) among women in Japan as of January 2022 Statista, https://www.statista.com/statistics/1289276/japan-most-popular-sales-channels-femtech-services-women/ (last visited August 24, 2024)
Most popular sales channels for buying services and products of female technology (FemTech) among women in Japan as of January 2022 [Graph], MTI, & PR Times, February 4, 2022. [Online]. Available: https://www.statista.com/statistics/1289276/japan-most-popular-sales-channels-femtech-services-women/