Share of consumers trying alternative proteins in Japan 2021, by age

The majority of adults in Japan have tried alternative proteins to animal products like meat as revealed in a survey conducted in October 2021. More than 78 percent of respondents aged 60 years and older stated to have eaten or drunk a form of substitute to animal proteins, whereas only around 48 percent of teens have consumed such products.
Major alternative proteins include plant-based drinks and foods as well as algae substitutes, among others.