The majority of adults in Japan have tried alternative proteins to animal products like meat as revealed in a survey conducted in October 2021. More than 78 percent of respondents aged 60 years and older stated to have eaten or drunk a form of substitute to animal proteins, whereas only around 48 percent of teens have consumed such products.
Major alternative proteins include plant-based drinks and foods as well as algae substitutes, among others.
Share of consumers who have tried alternative protein sources in Japan as of October 2021, by age
respondents were registered users of the company's survey platform
Method of interview
Online survey
Supplementary notes
Original question: "Please answer with the alternative protein source you have eaten or drunk before."
Figures represent the share of respondents who stated to have eaten or drunk any type of alternative proteins, e.g. plant-based foods and drinks, foods containing algae, insects as foods, cell-cultured foods, and others.
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Insight Tech. (October 18, 2021). Share of consumers who have tried alternative protein sources in Japan as of October 2021, by age [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1289257/japan-share-consumer-eat-alternative-protein-by-age/
Insight Tech. "Share of consumers who have tried alternative protein sources in Japan as of October 2021, by age." Chart. October 18, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1289257/japan-share-consumer-eat-alternative-protein-by-age/
Insight Tech. (2021). Share of consumers who have tried alternative protein sources in Japan as of October 2021, by age. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1289257/japan-share-consumer-eat-alternative-protein-by-age/
Insight Tech. "Share of Consumers Who Have Tried Alternative Protein Sources in Japan as of October 2021, by Age." Statista, Statista Inc., 18 Oct 2021, https://www.statista.com/statistics/1289257/japan-share-consumer-eat-alternative-protein-by-age/
Insight Tech, Share of consumers who have tried alternative protein sources in Japan as of October 2021, by age Statista, https://www.statista.com/statistics/1289257/japan-share-consumer-eat-alternative-protein-by-age/ (last visited December 23, 2024)
Share of consumers who have tried alternative protein sources in Japan as of October 2021, by age [Graph], Insight Tech, October 18, 2021. [Online]. Available: https://www.statista.com/statistics/1289257/japan-share-consumer-eat-alternative-protein-by-age/
