A survey conducted in 2024 showed the perception that adults in the United Kingdom (UK) had of the ASOS brand. On average, while 87 percent of people had heard of ASOS, only about 39 percent liked the brand.
Share of people having heard of or liked ASOS in the United Kingdom (UK) in 2024
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Share of respondents
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The survey panel is representative of the country's population.
Date of release is date of last access.
*According to the source: "Fame is defined by the % of people who have heard of this topic." & **"Popularity is the % of people who have a positive opinion on a topic."
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YouGov. (June 17, 2024). Share of people having heard of or liked ASOS in the United Kingdom (UK) in 2024 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1289202/asos-popularity-by-generation-united-kingdom/
YouGov. "Share of people having heard of or liked ASOS in the United Kingdom (UK) in 2024." Chart. June 17, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1289202/asos-popularity-by-generation-united-kingdom/
YouGov. (2024). Share of people having heard of or liked ASOS in the United Kingdom (UK) in 2024. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1289202/asos-popularity-by-generation-united-kingdom/
YouGov. "Share of People Having Heard of or Liked Asos in The United Kingdom (Uk) in 2024." Statista, Statista Inc., 17 Jun 2024, https://www.statista.com/statistics/1289202/asos-popularity-by-generation-united-kingdom/
YouGov, Share of people having heard of or liked ASOS in the United Kingdom (UK) in 2024 Statista, https://www.statista.com/statistics/1289202/asos-popularity-by-generation-united-kingdom/ (last visited August 24, 2024)
Share of people having heard of or liked ASOS in the United Kingdom (UK) in 2024 [Graph], YouGov, June 17, 2024. [Online]. Available: https://www.statista.com/statistics/1289202/asos-popularity-by-generation-united-kingdom/