More than 40 percent of consumers over the age of 20 have tried plant-based foods as an alternative to animal-derived products like meat as revealed in a survey conducted in Japan in October 2021. The largest share of respondents who have tried plant-based alternatives such as soy meats was found in the age group of 60 years and older, with almost 60 percent. In comparison, only one in three teens below 20 in age have tried such alternative proteins.
Share of consumers who have tried plant-based foods in Japan as of October 2021, by age
respondents were registered users of the company's survey platform
Method of interview
Online survey
Supplementary notes
Original question: "Please answer with the alternative protein source you have eaten or drunk before."
Figures represent the share of respondents who stated to have tried plant-based foods (soy meat, etc.).
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Insight Tech. (October 18, 2021). Share of consumers who have tried plant-based foods in Japan as of October 2021, by age [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1289164/japan-share-consumer-eat-plant-based-foods-by-age/
Insight Tech. "Share of consumers who have tried plant-based foods in Japan as of October 2021, by age." Chart. October 18, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1289164/japan-share-consumer-eat-plant-based-foods-by-age/
Insight Tech. (2021). Share of consumers who have tried plant-based foods in Japan as of October 2021, by age. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1289164/japan-share-consumer-eat-plant-based-foods-by-age/
Insight Tech. "Share of Consumers Who Have Tried Plant-based Foods in Japan as of October 2021, by Age." Statista, Statista Inc., 18 Oct 2021, https://www.statista.com/statistics/1289164/japan-share-consumer-eat-plant-based-foods-by-age/
Insight Tech, Share of consumers who have tried plant-based foods in Japan as of October 2021, by age Statista, https://www.statista.com/statistics/1289164/japan-share-consumer-eat-plant-based-foods-by-age/ (last visited December 23, 2024)
Share of consumers who have tried plant-based foods in Japan as of October 2021, by age [Graph], Insight Tech, October 18, 2021. [Online]. Available: https://www.statista.com/statistics/1289164/japan-share-consumer-eat-plant-based-foods-by-age/
