According to a survey conducted in the Unite States in 2021, the most frequently stated difficulty in determining the healthfulness of food or beverage products was calculating portion/serving sizes and nutrition content (calories, sugars, fats), as mentioned by approximately 15 percent of respondents.
Consumers' opinions on the most difficult part of determining the healthfulness of food or beverage products in the United States in 2021
Characteristic
Share of respondents
Calculating portion/serving sizes and nutrition content (calories, sugars, fats)
15%
Truthfulness/accuracy of claims and credibility of company
12%
General lack of knowledge (what to look for, what healthy means, etc.)
11%
Reading the label (small print, confusing, not everything listed)
10%
Accommodating personal nutrition needs/wants (diet, allergies, processing)
The source asked participants: "In your own words, what is the hardest part about determining the healthfulness of a food/beverage product? Open ended Question."
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Food Insight. (November 16, 2021). Consumers' opinions on the most difficult part of determining the healthfulness of food or beverage products in the United States in 2021 [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/statistics/1289112/most-difficult-part-of-determining-the-healthfulness-of-foods-beverages-us/
Food Insight. "Consumers' opinions on the most difficult part of determining the healthfulness of food or beverage products in the United States in 2021." Chart. November 16, 2021. Statista. Accessed September 27, 2024. https://www.statista.com/statistics/1289112/most-difficult-part-of-determining-the-healthfulness-of-foods-beverages-us/
Food Insight. (2021). Consumers' opinions on the most difficult part of determining the healthfulness of food or beverage products in the United States in 2021. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/statistics/1289112/most-difficult-part-of-determining-the-healthfulness-of-foods-beverages-us/
Food Insight. "Consumers' Opinions on The Most Difficult Part of Determining The Healthfulness of Food or Beverage Products in The United States in 2021." Statista, Statista Inc., 16 Nov 2021, https://www.statista.com/statistics/1289112/most-difficult-part-of-determining-the-healthfulness-of-foods-beverages-us/
Food Insight, Consumers' opinions on the most difficult part of determining the healthfulness of food or beverage products in the United States in 2021 Statista, https://www.statista.com/statistics/1289112/most-difficult-part-of-determining-the-healthfulness-of-foods-beverages-us/ (last visited September 27, 2024)
Consumers' opinions on the most difficult part of determining the healthfulness of food or beverage products in the United States in 2021 [Graph], Food Insight, November 16, 2021. [Online]. Available: https://www.statista.com/statistics/1289112/most-difficult-part-of-determining-the-healthfulness-of-foods-beverages-us/
