During an early 2022 survey carried out among marketers from the United States, 27 percent of respondents stated that they were very familiar with contextual advertising, whereas 41 percent said that they were neither overly familiar nor overly unfamiliar with the advertising method. Contextual targeting is one of the solutions the digital ad industry was looking into in light of third-party cookie deprecation.
Degree of familiarity with contextual advertising among marketers in the United States as of January 2022
Characteristic
Share of respondents
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (January 27, 2022). Degree of familiarity with contextual advertising among marketers in the United States as of January 2022 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1289108/familiarity-contextual-advertising/
Statista. "Degree of familiarity with contextual advertising among marketers in the United States as of January 2022." Chart. January 27, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1289108/familiarity-contextual-advertising/
Statista. (2022). Degree of familiarity with contextual advertising among marketers in the United States as of January 2022. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1289108/familiarity-contextual-advertising/
Statista. "Degree of Familiarity with Contextual Advertising among Marketers in The United States as of January 2022." Statista, Statista Inc., 27 Jan 2022, https://www.statista.com/statistics/1289108/familiarity-contextual-advertising/
Statista, Degree of familiarity with contextual advertising among marketers in the United States as of January 2022 Statista, https://www.statista.com/statistics/1289108/familiarity-contextual-advertising/ (last visited July 27, 2024)
Degree of familiarity with contextual advertising among marketers in the United States as of January 2022 [Graph], Statista, January 27, 2022. [Online]. Available: https://www.statista.com/statistics/1289108/familiarity-contextual-advertising/