In 2021, approximately 40 percent of the Gen Z respondents who took part in the survey chose diversity and inclusion as the most important brand values when shopping for beauty products. They were followed by around 31 percent of millennial participants.
Share of consumers that rank diversity and inclusion as the most important beauty brand values in the United States in 2021, by generation
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Klarna. (March 30, 2021). Share of consumers that rank diversity and inclusion as the most important beauty brand values in the United States in 2021, by generation [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1289101/diversity-and-inclusion-as-the-most-important-beauty-brand-values-in-the-us/
Klarna. "Share of consumers that rank diversity and inclusion as the most important beauty brand values in the United States in 2021, by generation." Chart. March 30, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1289101/diversity-and-inclusion-as-the-most-important-beauty-brand-values-in-the-us/
Klarna. (2021). Share of consumers that rank diversity and inclusion as the most important beauty brand values in the United States in 2021, by generation. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1289101/diversity-and-inclusion-as-the-most-important-beauty-brand-values-in-the-us/
Klarna. "Share of Consumers That Rank Diversity and Inclusion as The Most Important Beauty Brand Values in The United States in 2021, by Generation." Statista, Statista Inc., 30 Mar 2021, https://www.statista.com/statistics/1289101/diversity-and-inclusion-as-the-most-important-beauty-brand-values-in-the-us/
Klarna, Share of consumers that rank diversity and inclusion as the most important beauty brand values in the United States in 2021, by generation Statista, https://www.statista.com/statistics/1289101/diversity-and-inclusion-as-the-most-important-beauty-brand-values-in-the-us/ (last visited December 22, 2024)
Share of consumers that rank diversity and inclusion as the most important beauty brand values in the United States in 2021, by generation [Graph], Klarna, March 30, 2021. [Online]. Available: https://www.statista.com/statistics/1289101/diversity-and-inclusion-as-the-most-important-beauty-brand-values-in-the-us/
