In 2021, approximately 40 percent of the Gen Z respondents who took part in the survey chose diversity and inclusion as the most important brand values when shopping for beauty products. They were followed by around 31 percent of millennial participants.
Share of consumers that rank diversity and inclusion as the most important beauty brand values in the United States in 2021, by generation
Characteristic
Share of respondents
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Klarna. (March 30, 2021). Share of consumers that rank diversity and inclusion as the most important beauty brand values in the United States in 2021, by generation [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1289101/diversity-and-inclusion-as-the-most-important-beauty-brand-values-in-the-us/
Klarna. "Share of consumers that rank diversity and inclusion as the most important beauty brand values in the United States in 2021, by generation." Chart. March 30, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1289101/diversity-and-inclusion-as-the-most-important-beauty-brand-values-in-the-us/
Klarna. (2021). Share of consumers that rank diversity and inclusion as the most important beauty brand values in the United States in 2021, by generation. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1289101/diversity-and-inclusion-as-the-most-important-beauty-brand-values-in-the-us/
Klarna. "Share of Consumers That Rank Diversity and Inclusion as The Most Important Beauty Brand Values in The United States in 2021, by Generation." Statista, Statista Inc., 30 Mar 2021, https://www.statista.com/statistics/1289101/diversity-and-inclusion-as-the-most-important-beauty-brand-values-in-the-us/
Klarna, Share of consumers that rank diversity and inclusion as the most important beauty brand values in the United States in 2021, by generation Statista, https://www.statista.com/statistics/1289101/diversity-and-inclusion-as-the-most-important-beauty-brand-values-in-the-us/ (last visited September 01, 2024)
Share of consumers that rank diversity and inclusion as the most important beauty brand values in the United States in 2021, by generation [Graph], Klarna, March 30, 2021. [Online]. Available: https://www.statista.com/statistics/1289101/diversity-and-inclusion-as-the-most-important-beauty-brand-values-in-the-us/