More than 40 percent of consumers over the age of 20 have tried plant-based drinks as an alternative to milk from animals as revealed in a survey conducted in Japan in October 2021. The largest share was among respondents aged 60 years and older, with more than 48 percent who have tried plant-based milk alternatives like almond milk, oat milk, and rice milk, among others.
Share of consumers who have tried plant-based drinks in Japan as of October 2021, by age
respondents were registered users of the company's survey platform
Method of interview
Online survey
Supplementary notes
Original question: "Please answer with the alternative protein source you have eaten or drunk before."
Figures represent the share of respondents who stated to have tried plant-based drinks (almond milk, oat milk, rice milk, etc.).
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Insight Tech. (October 18, 2021). Share of consumers who have tried plant-based drinks in Japan as of October 2021, by age [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1289054/japan-share-consumer-eat-plant-based-drink-by-age/
Insight Tech. "Share of consumers who have tried plant-based drinks in Japan as of October 2021, by age." Chart. October 18, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1289054/japan-share-consumer-eat-plant-based-drink-by-age/
Insight Tech. (2021). Share of consumers who have tried plant-based drinks in Japan as of October 2021, by age. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1289054/japan-share-consumer-eat-plant-based-drink-by-age/
Insight Tech. "Share of Consumers Who Have Tried Plant-based Drinks in Japan as of October 2021, by Age." Statista, Statista Inc., 18 Oct 2021, https://www.statista.com/statistics/1289054/japan-share-consumer-eat-plant-based-drink-by-age/
Insight Tech, Share of consumers who have tried plant-based drinks in Japan as of October 2021, by age Statista, https://www.statista.com/statistics/1289054/japan-share-consumer-eat-plant-based-drink-by-age/ (last visited December 23, 2024)
Share of consumers who have tried plant-based drinks in Japan as of October 2021, by age [Graph], Insight Tech, October 18, 2021. [Online]. Available: https://www.statista.com/statistics/1289054/japan-share-consumer-eat-plant-based-drink-by-age/
