Average spend of Gen Z on one skincare product in the UK 2021

Published by
Dominique Petruzzi,
Jul 25, 2024
In 2021, about 37 percent of the surveyed Generation Z respondents in the United Kingdom spent between 10 and 20 British pounds on a single skincare product. Around 30 percent of the participants spent under 10 British pounds, while only about three percent spent 150 pounds or more.

Average spend of Generation Z on a single skincare product in the United Kingdom in 2021 (in British pounds)

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Release date

June 2021

Region

United Kingdom

Survey time period

May to June 2021

Number of respondents

1,000*

Age group

13-25 years

Special properties

Generation Z consumers

Method of interview

Online survey

Supplementary notes

* The total respondent count includes respondents from several countries: 59 percent of the respondents were located in the U.S, 39 percent in the UK, and 2 percent in other countries.
95 percent of respondents identified as female, 2.8 percent as male, 0.7 percent as non-binary, and 1.5 percent preferred not to say or identified differently.

The survey was carried out via Instagram.

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