In 2021, 50 percent of surveyed Generation Z respondents in the United Kingdom and the United States asserted that they would not buy products from skincare brands that are not certified as cruelty free. Only 12 percent of the respondents replied that they would.
Would you purchase from a skincare brand that was not certified as being cruelty free?
* 59 percent of the respondents were located in the U.S, 39 percent in the UK and 2 percent in other countries.
95 percent of respondents identified as female, 2.8 percent as male, 0.7 percent as non-binary, and 1.5 percent preferred not to say or identified differently.
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Kyra. (June 24, 2021). Would you purchase from a skincare brand that was not certified as being cruelty free? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1288825/gen-z-about-non-cruelty-free-skincare-brands/
Kyra. "Would you purchase from a skincare brand that was not certified as being cruelty free?." Chart. June 24, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1288825/gen-z-about-non-cruelty-free-skincare-brands/
Kyra. (2021). Would you purchase from a skincare brand that was not certified as being cruelty free?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1288825/gen-z-about-non-cruelty-free-skincare-brands/
Kyra. "Would You Purchase from a Skincare Brand That Was Not Certified as Being Cruelty Free?." Statista, Statista Inc., 24 Jun 2021, https://www.statista.com/statistics/1288825/gen-z-about-non-cruelty-free-skincare-brands/
Kyra, Would you purchase from a skincare brand that was not certified as being cruelty free? Statista, https://www.statista.com/statistics/1288825/gen-z-about-non-cruelty-free-skincare-brands/ (last visited December 21, 2024)
Would you purchase from a skincare brand that was not certified as being cruelty free? [Graph], Kyra, June 24, 2021. [Online]. Available: https://www.statista.com/statistics/1288825/gen-z-about-non-cruelty-free-skincare-brands/
