Awareness of alternative proteins in Japan 2023

Published by C. Diep, Jul 31, 2023
The majority of Japanese consumers was aware of alternative protein sources as revealed in a survey conducted in April 2023. While over 71 percent of respondents had at least heard about alternatives to animal proteins like meat, almost 29 percent were not aware of the term "alternative proteins".

Awareness of alternative protein sources in Japan as of April 2023

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Release date

June 2023

Region

Japan

Survey time period

April 21 to 22, 2023

Number of respondents

1,000 respondents

Age group

20-69 years

Method of interview

Online survey

Supplementary notes

Figures do not add up to 100 percent due to rounding by the source.

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