The willingness to pay more money for a sustainable product was highest in the consumer goods sector at 40 percent of those surveyed in Germany in 2021. Around 31 percent of those surveyed would be willing to pay a sustainability premium in the product categories automotive, construction, and energy supply.
Willingness to pay for a sustainability premium in Germany in 2021, by sector
Characteristic
Share of respondents
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Simon-Kucher & Partners. (November 2, 2021). Willingness to pay for a sustainability premium in Germany in 2021, by sector [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1288667/willingness-to-pay-for-a-sustainability-premium-in-germany/
Simon-Kucher & Partners. "Willingness to pay for a sustainability premium in Germany in 2021, by sector." Chart. November 2, 2021. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1288667/willingness-to-pay-for-a-sustainability-premium-in-germany/
Simon-Kucher & Partners. (2021). Willingness to pay for a sustainability premium in Germany in 2021, by sector. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1288667/willingness-to-pay-for-a-sustainability-premium-in-germany/
Simon-Kucher & Partners. "Willingness to Pay for a Sustainability Premium in Germany in 2021, by Sector." Statista, Statista Inc., 2 Nov 2021, https://www.statista.com/statistics/1288667/willingness-to-pay-for-a-sustainability-premium-in-germany/
Simon-Kucher & Partners, Willingness to pay for a sustainability premium in Germany in 2021, by sector Statista, https://www.statista.com/statistics/1288667/willingness-to-pay-for-a-sustainability-premium-in-germany/ (last visited July 23, 2024)
Willingness to pay for a sustainability premium in Germany in 2021, by sector [Graph], Simon-Kucher & Partners, November 2, 2021. [Online]. Available: https://www.statista.com/statistics/1288667/willingness-to-pay-for-a-sustainability-premium-in-germany/