Willingness to pay for a sustainability premium in Germany 2021, by sector

Published by
Bruna Alves,
Feb 16, 2023
The willingness to pay more money for a sustainable product was highest in the consumer goods sector at 40 percent of those surveyed in Germany in 2021. Around 31 percent of those surveyed would be willing to pay a sustainability premium in the product categories automotive, construction, and energy supply.

Willingness to pay for a sustainability premium in Germany in 2021, by sector

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Release date

November 2021

Region

Germany

Survey time period

July 2021

Number of respondents

1,022 respondents

Age group

18 years and older

Method of interview

Panel survey

Supplementary notes

Multiple entries were possible.

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