In 2020, more than 56 percent of Japanese consumers were aware of game meat, representing an increase of almost four percent compared to the previous year.
The game meat segment in Japan includes mainly deer and wild boars, with bears and badgers being served as local specialties. To promote game as a source for meat, the Japanese Ministry of Agriculture, Forestry and Fisheries introduced a certification system for game meat processors in 2018 to supplement the certifications of local systems.
Change in consumer awareness of game meat in Japan from 2017 to 2020
The survey was conducted among inhabitants of the prefectures Saitama, Chiba, Tokyo, Kanagawa, Osaka, Kyoto, Hyogo, Nara, Wakayama, and Shiga.
Original question after reading an explanation on game meat: "Do you know about it?"
Figures represent the share of respondents who answered with "I know about it in detail", "I know about it to some extent", and "I kind of know about it".
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Japan Meat Information Service Center. (March 10, 2021). Change in consumer awareness of game meat in Japan from 2017 to 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1288576/japan-game-meat-change-awareness/
Japan Meat Information Service Center. "Change in consumer awareness of game meat in Japan from 2017 to 2020." Chart. March 10, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1288576/japan-game-meat-change-awareness/
Japan Meat Information Service Center. (2021). Change in consumer awareness of game meat in Japan from 2017 to 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1288576/japan-game-meat-change-awareness/
Japan Meat Information Service Center. "Change in Consumer Awareness of Game Meat in Japan from 2017 to 2020." Statista, Statista Inc., 10 Mar 2021, https://www.statista.com/statistics/1288576/japan-game-meat-change-awareness/
Japan Meat Information Service Center, Change in consumer awareness of game meat in Japan from 2017 to 2020 Statista, https://www.statista.com/statistics/1288576/japan-game-meat-change-awareness/ (last visited December 22, 2024)
Change in consumer awareness of game meat in Japan from 2017 to 2020 [Graph], Japan Meat Information Service Center, March 10, 2021. [Online]. Available: https://www.statista.com/statistics/1288576/japan-game-meat-change-awareness/
