Most popular clothing and footwear brands in the U.S. Q4 2023

According to a survey run during the fourth quarter of 2023, Levi's is the joint most popular clothing brand in the United States, tied with Fruit of the Loom, with almost three quarters of respondents giving a positive opinion on the brands. Adidas and Hanes followed closely behind, both with scores over 70 percent.

U.S. apparel market

The U.S. apparel market was the largest of any country in 2023, generating revenues of approximately 350 billion U.S. dollars. This was slightly more than that of China. The apparel market in these two countries eclipsed that of all other countries. India came in third place with an apparel market worth just over 100 billion dollars.

Levi Strauss & Co. sales

The popularity of Levi’s jeans is reflected in the net sales of the company, which reached their highest ever level in the fiscal year 2023, at roughly 6.18 billion U.S. dollars. This was a marginal increase on the previous year, which had also seen high sales figures. These sales predominantly came in the United States, but Levi’s sales in Europe and Asia were not inconsiderable, at 1.58 billion and 1.06 billion, respectively.