lululemon brand profile in Germany 2022
How high is the brand awareness of lululemon in Germany?
When it comes to sports and outdoor online shop users, brand awareness of lululemon is at 16% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is lululemon in Germany?
In total, 3% of German sports and outdoor online shop users say they like lululemon. However, in actuality, among the 16% of German respondents who know lululemon, 19% of people like the brand.
What is the usage share of lululemon in Germany?
All in all, 2% of sports and outdoor online shop users in Germany use lululemon. That means, of the 16% who know the brand, 12% use them.
How loyal are the customers of lululemon?
Around 2% of sports and outdoor online shop users in Germany say they are likely to use lululemon again. Set in relation to the 2% usage share of the brand, this means that 100% of their customers show loyalty to the brand.
What's the buzz around lululemon in Germany?
In July 2022, about 2% of German sports and outdoor online shop users had heard about lululemon in the media, on social media, or in advertising over the past three months. Of the 16% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around lululemon in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sports and outdoor online shop users, brand awareness of lululemon is at 16% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is lululemon in Germany?
In total, 3% of German sports and outdoor online shop users say they like lululemon. However, in actuality, among the 16% of German respondents who know lululemon, 19% of people like the brand.
What is the usage share of lululemon in Germany?
All in all, 2% of sports and outdoor online shop users in Germany use lululemon. That means, of the 16% who know the brand, 12% use them.
How loyal are the customers of lululemon?
Around 2% of sports and outdoor online shop users in Germany say they are likely to use lululemon again. Set in relation to the 2% usage share of the brand, this means that 100% of their customers show loyalty to the brand.
What's the buzz around lululemon in Germany?
In July 2022, about 2% of German sports and outdoor online shop users had heard about lululemon in the media, on social media, or in advertising over the past three months. Of the 16% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around lululemon in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
