Intersport brand profile in Germany 2022
How high is the brand awareness of Intersport in Germany?
When it comes to sports and outdoor online shop users, brand awareness of Intersport is at 85% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Intersport in Germany?
In total, 31% of German sports and outdoor online shop users say they like Intersport. However, in actuality, among the 85% of German respondents who know Intersport, 36% of people like the brand.
What is the usage share of Intersport in Germany?
All in all, 17% of sports and outdoor online shop users in Germany use Intersport. That means, of the 85% who know the brand, 20% use them.
How loyal are the customers of Intersport?
Around 13% of sports and outdoor online shop users in Germany say they are likely to use Intersport again. Set in relation to the 17% usage share of the brand, this means that 76% of their customers show loyalty to the brand.
What's the buzz around Intersport in Germany?
In July 2022, about 15% of German sports and outdoor online shop users had heard about Intersport in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Intersport in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sports and outdoor online shop users, brand awareness of Intersport is at 85% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Intersport in Germany?
In total, 31% of German sports and outdoor online shop users say they like Intersport. However, in actuality, among the 85% of German respondents who know Intersport, 36% of people like the brand.
What is the usage share of Intersport in Germany?
All in all, 17% of sports and outdoor online shop users in Germany use Intersport. That means, of the 85% who know the brand, 20% use them.
How loyal are the customers of Intersport?
Around 13% of sports and outdoor online shop users in Germany say they are likely to use Intersport again. Set in relation to the 17% usage share of the brand, this means that 76% of their customers show loyalty to the brand.
What's the buzz around Intersport in Germany?
In July 2022, about 15% of German sports and outdoor online shop users had heard about Intersport in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Intersport in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
