Adidas brand profile in Germany 2023
How high is the brand awareness of Adidas in Germany?
When it comes to sports and outdoor online shop users, brand awareness of Adidas is at 94 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Adidas in Germany?
In total, 67 percent of German sports and outdoor online shop users say they like Adidas. However, in actuality, among the 94 percent of German respondents who know Adidas, 71 of people like the brand.
What is the usage share of Adidas in Germany?
All in all, 54 percent of sports and outdoor online shop users in Germany use Adidas. That means, of the 94 percent who know the brand, 57 percent use them.
How loyal are the customers of Adidas?
Around 47 percent of sports and outdoor online shop users in Germany say they are likely to use Adidas again. Set in relation to the 54 percent usage share of the brand, this means that 87 percent of their customers show loyalty to the brand.
What's the buzz around Adidas in Germany?
In September 2023, about 47 percent of German sports and outdoor online shop users had heard about Adidas in the media, on social media, or in advertising over the past three months. Of the 94 percent who know the brand, that's 50 percent, meaning at the time of the survey there's considerable buzz around Adidas in Germany.
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