According to a recent survey conducted among luxury shoppers in the United Kingdom (UK), being able to use a virtual dressing room was more important for younger shoppers when buying luxury products online. 23 percent of UK luxury shoppers aged between 18 and 24 stated that use of a virtual dressing room was a factor leading them to making online purchases. In contrast, only four percent of luxury shoppers belonging to the age group between 57 and 66 said the ability of using a virtual dressing room influenced them to make an online purchase.
Importance of being able to use a virtual dressing room when shopping online for luxury goods in the United Kingdom (UK) in 2021, by generation
Characteristic
Share of luxury shoppers
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Klarna. (January 11, 2022). Importance of being able to use a virtual dressing room when shopping online for luxury goods in the United Kingdom (UK) in 2021, by generation [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1288467/virtual-dressing-room-effect-on-online-luxury-shopping-uk/
Klarna. "Importance of being able to use a virtual dressing room when shopping online for luxury goods in the United Kingdom (UK) in 2021, by generation." Chart. January 11, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1288467/virtual-dressing-room-effect-on-online-luxury-shopping-uk/
Klarna. (2022). Importance of being able to use a virtual dressing room when shopping online for luxury goods in the United Kingdom (UK) in 2021, by generation. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1288467/virtual-dressing-room-effect-on-online-luxury-shopping-uk/
Klarna. "Importance of Being Able to Use a Virtual Dressing Room When Shopping Online for Luxury Goods in The United Kingdom (Uk) in 2021, by Generation." Statista, Statista Inc., 11 Jan 2022, https://www.statista.com/statistics/1288467/virtual-dressing-room-effect-on-online-luxury-shopping-uk/
Klarna, Importance of being able to use a virtual dressing room when shopping online for luxury goods in the United Kingdom (UK) in 2021, by generation Statista, https://www.statista.com/statistics/1288467/virtual-dressing-room-effect-on-online-luxury-shopping-uk/ (last visited August 25, 2024)
Importance of being able to use a virtual dressing room when shopping online for luxury goods in the United Kingdom (UK) in 2021, by generation [Graph], Klarna, January 11, 2022. [Online]. Available: https://www.statista.com/statistics/1288467/virtual-dressing-room-effect-on-online-luxury-shopping-uk/